Featured Projects
A showcase of my product management work across various industries and technologies
ShelterBox
Led the product development of an innovative disaster relief platform aimed at improving response times and resource allocation during emergencies.
Liyu.ca
Product strategy and development for a digital platform focused on premium leather goods and community. Managed the complete product lifecycle from concept to launch.
Product Management Process
A systematic approach to product development and growth
1. Market Research & Strategy
Market Analysis: Conducted comprehensive analysis of luxury leather goods market, identifying $78B projected growth by 2027 and shifting consumer preferences toward sustainable products.
Competitive Positioning: Positioned LIYU between entry-level luxury and heritage brands, focusing on quiet luxury and timeless design.
Consumer Insights: Identified that 68% of target customers willing to pay premium for values-aligned products.
2. Partnership Development
Artisan Network Building: Scaled from 1 to 4 active artisan collaborators across Ethiopia within 12 months.
Quality Standards: Developed 12-point inspection checklist covering stitching, finish, leather integrity, and hardware quality.
Cultural Integration: Created artisan onboarding guide aligning traditional techniques with modern quality standards.
3. Platform Development
Technical Architecture: Built scalable e-commerce platform using Shopify, Node.js microservices, and optimized for mobile-first experience.
Performance Optimization: Achieved 90+ Lighthouse mobile score and 2.3s average load time.
User Experience: Designed premium customer journey with storytelling focus, achieving 28% conversion rate improvement.
4. Launch & Growth
Brand Positioning: Launched with capsule drops and scarcity messaging, achieving 65% YoY revenue growth.
Customer Satisfaction: Implemented post-purchase care programs resulting in 4.8/5 customer rating.
Market Expansion: Organic search now drives 43% of monthly traffic with optimized SEO strategy.
Skills & Expertise
Technical and strategic capabilities that drive product success
Strategic Planning
Partnership Management
Technical Execution
Customer Experience
LIYU Leather: Premium E-Commerce Platform
End-to-end product management of a luxury leather goods brand with international artisan partnerships
Challenge
Build a premium direct-to-consumer leather goods brand that balances luxury positioning with ethical production practices, while managing complex international supply chains and artisan partnerships.
Key Challenges:
- Coordinating with Ethiopian artisan partners across time zones
- Ensuring fair wage practices and cultural sensitivity
- Managing international supply chain logistics
- Maintaining quality standards across production batches
- Balancing traditional craftsmanship with modern demands
- Optimizing luxury customer expectations and delivery
Solution
Implemented a comprehensive product management strategy focusing on four operational pillars: artisan partnership management, international logistics coordination, quality control, and luxury customer journey optimization.
Key Solutions:
- Established direct communication channels with Ethiopian partners
- Implemented transparent fair wage and cultural respect protocols
- Developed end-to-end supply chain tracking systems
- Created comprehensive quality assurance checkpoints
- Built bridges between traditional methods and modern efficiency
- Designed premium unboxing and post-purchase experiences
Results & Impact
Business Impact: Successfully positioned LIYU as a premium sustainable leather goods brand, scaling artisan partnerships from 1 to 4 collaborators while maintaining luxury standards and achieving significant revenue growth. The project demonstrates expertise in cross-cultural product management, sustainable business practices, and premium customer experience design.
Let's Build Something Great Together
Ready to discuss how strategic product management can transform your business challenges into growth opportunities?